I turn complex systems into simple, human experiences. From early-stage startups to global companies. My experience spans UX strategy, design systems, and AI-enabled products that deliver measurable impact.
Currently Senior Product Designer at BlueYonder. Knee-deep in agents and machine learning, building the next generation of AI-powered reverse logistics software.
Experience
Senior Product Designer at Progression
2022-2023 | Remote
At Progression, a B2B SaaS platform for employee career growth, I led customer research and end-to-end design in a product squad, focusing on team building, onboarding, and AI tools.
Key achievements:
- Shaped roadmap and processes as part of the product trio
- Redesigned team building and launched new onboarding flow
- Doubled adoption of AI Skill Builder through experiments
- Scaled and maintained the design system
Senior Product Designer at WonderBill
2020-2022 | Remote
At WonderBill, a B2C app for bill and subscription tracking, I led design in the Financial Tools vertical, covering customer research and end-to-end design for budgeting, spending velocity, and subscription management.
Key achievements:
- Led full app redesign, launched with 4/5 satisfaction
- Shaped features in product trio through customer research
- Established design system and strengthened design culture
- Won Biggest Impact on the Product award; company acquired
Senior Product Designer at About You
2019-2020 | Remote
At About You, one of Europe’s fastest-growing e-commerce companies, I redesigned the B2C mobile checkout and led design for the B2C store management web app, About You Cloud.
Key achievements:
- Reduced checkout abandonment from 80% → 72%
- Improved app ratings to 4.7 (iOS) / 4.8 (Android)
- Migrated Cloud products to new design system
- Introduced usability testing and modular component library
Design Lead at Qurate
2017-2019 | Fukuoka, Japan
At Qurate Hub, a B2C social media web app, I served as the sole designer, overseeing the complete end-to-end design of the platform.
Key achievements:
- Launched marketing tools with Toppan
- Built cross-functional product team
- Created scalable design system for client tools
Design Lead at Fluid Digital
2008-2017 | Manchester, UK
At Fluid Digital, a specialist e-commerce agency, I was lead designer on projects for some of the UK’s top brands.
Key achievements:
- Partnered with clients to define goals and success metrics
- Championed component libraries and design systems
Testimonials
"Just wanted to say I'm really impressed with your workflow recently: It’s been focussed, pacey, transparent and (hopefully!) impactful. It’s clear how much you’re working with the team to turn big ideas into shippable solutions, while keeping a future state in mind, which isn’t easy. It’s made me feel more confident to step away from the ticket definition and delivery stages, which is awesome."
"Awesome job this week—exploding out into exploring all the different leads and types of work we can do as a pod, from sketching wireframes, user research, prototyping Slack UX and just doing great thinking about our mission and where we might go. Really excited to dig into all this with you."
"Lightning design work on that flow for design hour. So exciting - we all had such a great conversation and it felt so exciting to be moving fast - and the solution was smart and your communication of it was excellent (pragmatic, thoughtful, you listened and responded really well)."
"I think you've been doing an amazing job facilitating the user research calls - really good questions and extracting super interesting feedback and ideas."
"Loving the new retros and the last 2 have been brilliant. Some really great insights have come out of them thanks to the way you've facilitated them - thank you for doing such a good job!"
Writing
Conventions vs Innovation
2023
How is Emotion Connected to Design?
2022
What's an MVP?
2022
Decision Paralysis
2019
Qurate Design System
2019
Volunteering
Design mentor at Bloom
2021 - Now | Remote
Certifications
Microcopy & UX Writing: The Complete Course from Udemy
2023 | Remote
Education
Undergraduate Advanced Diploma in Local History at University of Oxford, Department for Continuing Education
2020 — 2021 | Remote
Bachelor of Graphic Design at Salford University
2002 - 2005 | Salford, UK
Contact
Dribbble
Medium
Projects© 2025 Martin Whittaker